We have some awesome writers and athletes who contribute to Garage Gym Life. But we admit that we don’t know everything. So we scour the web to find the best articles from yesterday and today (we’d get them from the future as well but our DeLorean is in the shop) and bring you the links here. Today’s article comes from EliteFTS founder Dave Tate who definitely is an authority on all things powerlifting.
Unfortunately a lot of people have the mistaken impression that getting a huge powerlifting total is the key to fame and fortune. Well, it’s not. Powerlifting is and has always been a niche sport for blue collar lifters, driven by personal desire to be the strongest they possibly can.
I hear from athletes all of the time that companies should sponsor athletes simply because they’re strong but that’s because they don’t see it from the company’s perspective. I love this quote from the article:
“Will this athlete, who’s asking for $2000.00 a month be able to help our company more than a hired employee working 40 hours per week? More than cost per click advertising? More than traditional marketing campaigns?” Imagine you own a company which is the sole means of putting food on your family’s table and having to ask yourself that question when evaluating a lifter.
Want more of this timely topic? Check out Dave’s perspective on it by clicking the link below!